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Information Technology is Integral to Holistic Strategic Planning By Peter Kraynak, Managing Director, Info724 Ltd.
Abstract: This article presents the case for a holistic view of strategic development and outlines how to develop a roadmap to incorporate information technology considerations. Integrating IT into your strategic planning process will help you achieve your organization's objectives at twice the speed and half the cost. Excluding information technology from your overall strategic planning bears a huge cost on your organization's bottom line for three reasons. Firstly, you and your staff will waste time, energy and resources as you contend with unanticipated operational and technology issues. You'll find yourself in a constant disruptive, reactive state that is draining and symptomatic of the lack of IT vision and planning. Secondly, you will be missing opportunities that generate a competitive advantage, such as leveraging automation to fuel membership growth. Thirdly, your organization will continue to hobble along with costly operational inefficiencies that could have been eliminated were IT planning done on a strategic not tactical level. Think of yourself as leading an expedition in the vast frontier. The issues you face will either move or halt your crew across the wilderness in pursuit of your final destination. To plan properly, you must anticipate potential pitfalls, including the rugged mountains in the way, the deep and wide rivers you'll have to cross, and the unwelcome predators that are waiting to pounce. During your planning phase, you'll need to identify your crew's strengths and weaknesses, opportunities and threats, and allies and enemies. You have only a certain amount of tools, equipment, supplies, and food. Using them efficiently means rationing them while still sustaining your mission. Waste adds up quickly over time, but time is not a luxury when facing the challenge of a vast frontier. To create a well-rounded, strategic roadmap for your organization, you must cover the essential areas in depth as part of your overall planning process.
As an executive leading your company, you should adopt a broad view that includes IT in mapping your organizational vision and strategy. The rewards you'll receive include sustained value for your customers and optimal use of scarce resources. Following these guidelines will ensure that you and your crew will thrive and complete a successful journey.
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